Articles

 The digital marketing landscape has experienced a meteoric rise and rapid evolution in recent years, reshaping how businesses engage with their audiences. 

In today's digitally-driven world, where consumers are inundated with a constant barrage of advertisements and content, storytelling serves as a potent antidote to ad fatigue. 

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.

SMEs have scarce resources that must be used optimally in marketing. Their success will lie in picking the right strategy for the right audiences and at the right time.

Any comprehensive digital marketing strategy needs to include a mix of earned, paid, and owned media. They are interrelated and overlap but are different. The experts who put together media strategies often call them different elements of a marketing pyramid.

Consumers are perpetually bombarded with advertisements demanding their attention. From emails to billboards to social media, constant noise from an infinite number of brands is leaving marketers in a bit of a pickle. Demographic marketing is not enough to truly reach your ideal consumers. Broad strokes no longer work the way they used to, and now it’s all about the specifics.

Knowing the right way to find new customers can save you from countless hours of wasteful marketing tactics. Here are some specific ways I have learned to compete against the big companies while still meeting budget.

Psychographic segmentation is a methodology used to divide the market. The psychological characteristics of people are the basis of segmentation because people’s lifestyles and preferences influence consumption patterns. Therefore, psychographic segmentation is mainly based on how people think and see their lives and aspirations.

Psychographic segmentation is a way of segmenting the market based on the psychological characteristics of customers linked to personality, social status, interests, activities, and lifestyles that influence their consumption habits.

If a user’s path is a complicated one, no matter how fantastic your brand is, they will jump ship at some point. Make sure to keep the user experience top of mind when creating your strategy, and create content that is easy to use, and appears to the right people, in the right places, at the right time.

 When you incorporate psychographic segmentation in marketing, it helps make your marketing more relevant—that is, if the information behind the segmentation is accurate. 

There are a variety of ways to learn about your customer—quantitative and qualitative, passive and active. Market research often deals with two types of customer data: demographics and psychographics. Psychographics are usually underrated. But they can be exceptionally valuable.